About Us


Why J.G. Elliott?

We care about you

Your family and your business are the most important to you. That is why we’ll stop at nothing to protect them for you.

We’re local

We’re here and available for face to face visits. We’re real people just like you!


We specialize in what you need

We’re insurance professionals and we know about what you need when you need it.

We’ve stood the test of time

We have over 90 years in business with many loyal customers. That’s the best proof we have that we’re doing our job right.

We're independent

As an independent agency we have access to many companies. Let us do the research and analysis. We’ll find the best plan for you!

95 Year History

Consistency in our delivery of customer service is one of the reasons our company has been in business over 90 years. Our vision includes striving to be seen as genuine people who appreciate and enjoy their community, their careers, the customers and each other. By working together to build relationships, we will create an atmosphere that allows us to provide the best protection for our customers.

Secure Communication

The Gramm-Leach-Bliley Act became fully effective on July 1, 2001. GLBA requires financial institutions (including banks, brokerage firms, insurance companies and tax preparation firms), as well as all of their business partners and contractors, to protect the private financial information that passes through their enterprises. That is why we offer a secure online system for you to communicate with us. By using our site, we will not only keep your data secure but also help you work more efficiently.

24/7 Customer Service

We provide you with the service you need, when you need it. We recognize that it can be a hassle to make a phone call every time you have a question about your insurance or need to make a change. That’s why our website allows for 24/7 service for your insurance needs, whenever it is convenient for you. Never worry again about the status of your insurance. When you log in to this site, you will see the exact status of every request you have sent us. Stress-free and on your own schedule–that’s an insurance experience we can all enjoy!

Detailed Disaster Plan

Our agency has a detailed disaster plan, including provisions to make certain that we have power, phones, internet, and etc. regardless of what happens in our area. This should be important in your selection of an insurance professional. What happens if there is a tornado, flood, etc. and you need your agent but they aren’t available for you?

Effective Technology

Technology is great, but only if it provides a true benefit to you. We have integrated technology into how we do business to provide a unique experience, unparallel customer service and ultimate convenience.


J. G. Elliott Insurance Center donates both time and money to community events such as United Way, Habitat for Humanity, Riverside Zoo, Adopt-a-school in addition others. Many of our employees serve on boards of service organizations as well as donating several hours individually.




Boy Scouts


Cat/Pup Pack Programs




Local Churches


Panhandle Daycare


Riverside Discovery Center


Special Olympics


United Way


Adopt-a-School Program


Business and Professional Women


Community Christian School


Gering Kiwanis


Midwest Theater


Panhandle Quilt Guild




Summit Christian College


University of Nebraska


Ag Society


CAPWN Christmas Families




Habitat for Humanity


Nebraska Blood Bank


Pheasants Forever


Scottsbluff Public Schools Foundation


Theater West


WNCC Dorm Parents


Area Booster Clubs




Ducks Unlimited


Lied Scottsbluff Public Library


Oregon Trail Community Foundation


Regional West Foundation


Scottsbluff-Gering Chamber of Commerce


Twin Cities Development


YMCA Board Members/Fundraising

  • The Beginning

    J. G. Elliott Company began as the Wakefield Insurance Agency in 1920 in an office in the Bluffs Theatre Building. It became known as Wakefield & Elliott Inc. when Jack Elliott joined the firm in 1925. When Jack Elliott bought out Wakefield the name was changed to J. G. Elliott Company and the Agency moved to a spacious new office on the second floor in the Murphy Building at 16th & Broadway.

  • We Moved!

    The Murphy Building was demolished to make way for their new department store. The J. G. Elliott Company then moved to their new office at 23 East 18th Street.

  • The Agency Was Passed On

    The Agency was purchased by Jim and Dorothy Massey son-in-law and daughter of Jack Elliott, who retained the J. G. Elliott Company name. Due to the growth of the business it was necessary to add to the existing building in 1980. This facility served our customers well until the early 1990’s.

  • Moving on Up!

    John and Megan Massey purchased the J. G. Elliott Company from his parents in 1994 and in 1995 construction on our new building at 2525 Circle Drive began.

  • Companies Combined

    J.G. Elliott Company merged with the Platte Valley Financial Services Companies, Inc. of Scottsbluff, a/k/a Platte Valley Companies. Currently, Platte Valley’s financial network of companies currently consist of Platte Valley Bank in Scottsbluff, Gering, Bridgeport, Minatare, and Morrill, Nebraska; Platte Valley Bank in Torrington, Cheyenne, Casper, and Wheatland Wyoming; Mountain Valley Bank in Walden, Steamboat Springs, Hayden, and Meeker, Colorado; Ag Credit Co. in Scottsbluff, Nebraska; PV Mortgage Company in Scottsbluff, Nebraska; J.G. Elliott Insurance Center in Scottsbluff, Nebraska and Torrington and Wheatland, Wyoming; and C.H. Brown Co. LLC., in Wheatland, Wyoming.

  • Welcome to the Family

    McBrayer Insurance Center in Torrington WY joined J. G. Elliott Company to service customers in the eastern Wyoming area. In October of the same year, J. G. Elliott moved to a new location at 1111 East 20th Street in Scottsbluff, on the Platte Valley Companies campus. The newly remodeled former Ace Hardware building is home to both the INSURANCE CENTER and the Platte Valley Company DATA CENTER. This enables our customers to handle all of their financial business in one convenient area.

  • McBrayer Insurance Opens

    McBrayer Insurance in Wheatland, Wyoming was opened.

  • McBrayer Renames to J.G. Elliott

    McBrayer Insurance Center in Torrington and Wheatland Wyoming was renamed J. G. Elliott Insurance Center to provide our customers with a consistent company name across Nebraska and Wyoming.

  • And Here We Are

    We have a staff of 25 talented people to serve your insurance needs including offices in Scottsbluff and Chadron, NE; Torrington, Wheatland, and Casper, WY. Throughout our 95 year history, we have taken pride in our integrity, our commitment to community involvement, and our continuing excellence in customer service.

    What does this mean to you, our customers? Together, our network of companies will be in a position to offer you a wider range of financial products and services in addition to our many insurance products available…such as full line of banking products and services, brokerage, trust, mortgage /commercial / ag and personal loans. We are committed to providing you with the best products, and our #1 goal is to provide excellent service!

Beyond Insurance.

Frequently people go for years without reviewing their insurance program, even though life quickly changes. By answering a few questions, you can have the peace of mind knowing that your family and possessions are protected.








Scottsbluff, Nebraska
Phone: 308.635.2023

Chadron, Nebraska
Phone: 308.432.6917

Casper, Wyoming
Phone: 307.439.7777

Torrington, Wyoming
Phone: 307.532.2147

Wheatland, Wyoming
Phone: 307.322.4025